FEES IN PROFESSIONAL PHOTOGRAPHY

National Association of Professional Photographers – Italy

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N.B. THESE PAGES MAY ONLY BE USED EXCLUSIVELY FOR PERSONAL USE. THE TRANSMISSION, RE-EDITING, DIFFUSION, OR USE IN ANY FORM IF NOT EXPRESSLY AUTHORIZED IN WRITING BY TAU VISUAL IS FORBIDDEN.

THIS VERSION IN ENGLISH IS A PARTIAL EXTRACT OF THE COMPLETE PRICE GUIDE.

  LIRA / EURO / USD CROSS RATES ARE ROUNDED

(Rapid research of price guide: click and find it)

An important recommendation. The price tables should not be consulted without reading the adjoining comments, which represent an indispensable function for the correct use and interpretation.

 

TAU Visual Associati - associazione nazionale fotografi professionisti
via Manara, 7 - I-20122 Milano - ITALY
tel. +39-02.55.187.195   tel. +39-02.55.187.321 - fax. +39-02-54.65.563

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UNDERSTANDING HOW IT WORKS

The first distinction to make is between :
A) an image which has to be created expressly for the job in hand (committed works)
or:
B) the acquisition for the rights of use to an already existent image.

 

A) If an image has to be created from scratch then its final price will include labour, production costs plus the acquisition of rights to publish or use the image.

B) If the image already exists a recompense will be paid to the photographer or agency to acquire the rights of the chosen image.

 

A – IF THE IMAGE HAS TO BE PRODUCED:

these are the possibilities:

EDITORIAL USE
If the image is destined for editorial use then it is clearly the editorial price guide which is utilised.

COMMERCIAL USE
If the image in question will have a commercial or advertising use. In this specific case, the image could be reproduced in low quantities such as for catalogues or leaflets, or in high quantities for posters or advertising through magazines.

 In Commercial and Adv. uses, we may have two possibilities. Chose one:

LOW DIFFUSION

(catalogues, brochures, etc.)

HIGH DIFFUSION

(Advertising, POP, poster, ecc)

 

 

 

 

 

 

 

Low diffusion commercial use, i.e. catalogues, brochures, etc. with a production of not more than 10.000 / 5.000 copies.

In low diffusion commercial uses, we have two possibilities:

If the number of images to be realised is minimal (3 or 4) then a price per image is applied.

Click Here for Price per Image

If there are many images to produce the price is calculated in a different manner either on a day rate basis or by fixing a lower price per image fee.

Click Here for Day Rate

 

 

Images which are destined for a purely private use, such as wedding, portraits, etc. Refer to the price tables for private commission (NOT included in this English language version).

 

 

 

Medium high or high usage with a presumed large audience, i.e. posters, shop windows display (POP), etc with more than 5.000 / 10.000 copies in diffusion. In this scenario the cost for the rights of use is added to the day rate with an eventual possible discount. See the price tables for day rates and rights of use.

First calculate the day rate, than add rights of use:

Advertising on magazines
Posters
Digital uses
Other uses (POP, Photo objects, T-shirts, etc.)

 

 

B – IF THE IMAGE ALREADY EXISTS

Fees based on the use of rights are applied in relation to the desired use of the image previously requested by the client.

The fees guide proposed by TAU Visual is based on periodic changes which occur due to market realities in the various different sectors.

1) The presence of seven different professional levels which characterize the diverse technical capacities, both professional and contractual of any given photographer.

The TAU Visual price guide created in 1991 was the first to nationally introduce this method of classification.

2) The maximum possible simplification compatible with the complexity of the problem.

3) The division of diverse possibilities.

Advertising on magazines
Posters
Catalogues
Digital uses
Editorial uses
Others (POP, Photo objects, T-shirts, etc.)

 

THE PROFESSIONAL LEVEL

It is not possible to produce a uniform price guide which is valid for all photographers given that there are many different professionals which compete within the market place with decidely different personal ability.

Each photographer is free to personally evaluate their own level and consequently choose which fees should be applied.

 

TAU VISUAL LIST OF PROFESSIONAL LEVELS

Capacity or possibility of prices below that of level 1 are to be considered out of the market and not plausible in correct professional conduct.

Prices superior to those of level 7 are possible in all cases of famous photographers.

 

-- LEVEL 1 --- A professional of sufficient or medium capacity without particular specialization, active at a local level, normally or minimally equipped and generally speaking oriented towards low budget jobs.

--- LEVEL 2 --- A professional of sufficient or medium capacity in line with the majority of assignements offered in his area. Active in an ample area locally without particular specialization, normally equipped and oriented towards economic solutions for clients.

--- LEVEL 3 --- A professional of good preparation with a medium technical capacity in line with average quality standards, nationally speaking. Active at a provincial and or regional level with a reasonable number of clients acquired, not available for the more economic assignements. This photographer will sometimes require the services of an art buyer, stylist, make up artist, etc.

--- LEVEL 4 --- A professional well prepared with a technical capacity which is medium or medium-high. Active in different regions and able to guarantee a perfect technical level for all normal shooting conditions, with a complete range of equipment. This photographer will often require the services of an art buyer, stylist, make up artist, etc. according to the needs of the client. Oriented towards the selection of work offered with exclusion to those of minor interest. An interesting portfolio of clients with at least one job a year with a nationwide diffusion.

--- LEVEL 5 --- A professional who is very well prepared with a medium-high or high level technical capacity, without doubt very well known compared to the average photographer in the same area; active both regionally and nationally and able to guarantee technically perfect results for all the accepted assignments, requires other professionals for the solution of specific problems and oriented towards a selection of works offered, with a significant portfolio of clients, undertaking al least 3 or more jobs with a nationwide diffusion a year.

--- LEVEL 6 --- An exceptionally well prepared photographer working both technically and creatively at a very high level, significant in absolute. Active at a national and international level, operating in the metropolitan centers at the highest professional levels. Oriented towards a severe selection of works offered, and to the construction of a good professional image, significant portfolio of clients acquired, almost all a national and international level.

---LEVEL 7 --- a professional of undoubted international fame, active directly or through agents in at least two countries and operating at the maximum level both professionally and creatively.

 

TAU VISUAL

PROFESSIONAL PHOTOGRAPHIC FEES

GUIDE

 

LIRA / EURO / USD CROSS RATES ARE ROUNDED

 

MINIMUM FEES EXPRESSED IN LIRE, EURO – CROSS RATES ROUNDED – EXPENSES AND VAT EXCLUDED.

DAY RATE

This is a fee-table used to calculate the price of a job that, by mutual agreement with the client, is not paid for each single photo, but on the basis of time employed to execute the assignment.

 DISCOUNTS

When a job is agreed upon which will last 3 days or more, the global price can be lowered according to the number of days involved. From 3-5 days, less 10%. From 5-10 days, less 20%.

For consecutive days it is clear that it must effectively be as such. Jobs which develop with breaks in the middle are not discountable.

 RIGHTS OF USE

The images produced on commission and compensated either by a payment for the days incurred or for the number of images furnished to the client are given at the agreed price solely for minor commercial usage, e.g. catalogues of leaflets, internal documentation, sales brochures, etc.

If the images are to be employed for use as advertising, posters, newspaper advertising, shop windows displays (POP adv.) etc, than a quota referred to as rights of use is added. See the appropriate section.

 GENERAL CONDITION

The day rate is relative to the execution of images destined for small commercial use. All usage where a major diffusion is involved bring with them a payment for the relative rights of use (see Right of use).

 ASSIGNMENTS ON LOCATION OR IN STUDIO

The distinction between an assignment on location and a job in the studio is relative to the fact that the photographer is asked or not for the availability of an equipped studio which with its costs of running and control raise by a certain percentage the cost of the activity.

By working on location we mean without the necessity of specific auxiliary equipment belonging to the photographer (or put simply employing the camera but not lights etc.).

Studio work can be defined as all the jobs done not only in the studio but also those carried out in a different place where the conditions necessitate that the photographer bring lighting equipment, drops, backgrounds, etc.

EXPENSES EXCLUDED – V.A.T. EXCLUDED

 

Working day on location (see note)

Fees listed by TAU Visual professional level – See description of levels.

Level 1

lire 350.000

175 euro

Level 2

lire 500.000

250 euro

Level 3

lire 750.000

375 euro

Level 4

lire 1.100.000

550 euro

Level 5

lire 1.500.000

750 euro

Level 6

lire 2.700.000

1.350 euro

Level 7

lire 4.000.000

2.000 euro

 

 Working day in own studio (See note)

Fees listed by TAU Visual professional level – See description of levels.

Level 1

lire 400.000

200 euro

Level 2

lire 600.000

300 euro

Level 3

lire 900.000

450 euro

Level 4

lire 1.300.000

650 euro

Level 5

lire 1.800.000

900 euro

Level 6

lire 3.000.000

1.500 euro

Level 7

lire 5.000.000

2.500 euro

 

 

PER-SHOT RATE (COST PER IMAGE)

This is the system used to calculate the cost of each image realized on commission; when dealing with only a few images and therefore not eligible for a discount or when for whatever reason a day-rate is not applicable.

 RIGHTS OF USE

If the images are destined to have an advertising use (adv. Pages, posters, newspaper advertisement, POP adv, etc) than a quota referred to as rights of use is added. See the appropriate section.

 Images that are simpler that those foreseen in category A) or more complex than those in category E) are agreed to separately each time.

 MINIMUM FEES EXPRESSED IN LIRE, EURO – CROSS RATES ROUNDED – EXPENSES AND VAT EXCLUDED.

 Fees listed by professional TAU Visual levels (see description of levels).

 

Cat. A) Very simple images without a constructed ambient.

 Fees listed by professional TAU Visual levels (see description of levels).

Level 1

lire 40.000

20 euro

Level 2

lire 60.000

30 euro

Level 3

lire 90.000

45 euro

Level 4

lire 130.000

65 euro

Level 5

lire 180.000

90 euro

Level 6

lire 300.000

150 euro

Level 7

lire 500.000

250 euro

 

Cat. B) Simple images without a constructed ambient.

 Fees listed by professional TAU Visual levels (see description of levels).

Level 1

lire 80.000

40 euro

Level 2

lire 120.000

60 euro

Level 3

lire 180.000

90 euro

Level 4

lire 260.000

130 euro

Level 5

lire 360.000

180 euro

Level 6

lire 600.000

300 euro

Level 7

lire 1.000.000

500 euro

 

Cat. C) An image of average difficulty, in a simple ambient.

 Fees listed by professional TAU Visual levels (see description of levels).

Level 1

lire 135.000

67.5 euro

Level 2

lire 200.000

100 euro

Level 3

lire 300.000

150 euro

Level 4

lire 435.000

217.5 euro

Level 5

lire 600.000

300 euro

Level 6

lire 1.000.000

500 euro

Level 7

lire 1.700.000

850 euro

 

Cat. D) Complex image in a constructed ambient.

 Fees listed by professional TAU Visual levels (see description of levels).

Level 1

lire 400.000

200 euro

Level 2

lire 600.000

300 euro

Level 3

lire 900.000

450 euro

Level 4

lire 1.300.000

650 euro

Level 5

lire 1.800.000

900 euro

Level 6

lire 3.000.000

1.500euro

Level 7

lire 5.000.000

2.500 euro

 

 Cat. E) Very complex image, in an highly detailed ambient.

 Fees listed by professional TAU Visual levels (see description of levels).

Level 1

lire 600.000

300 euro

Level 2

lire 900.000

450 euro

Level 3

lire 1.350.000

675 euro

Level 4

lire 1.950.000

975 euro

Level 5

lire 2.700.000

1.350 euro

Level 6

lire 4.500.000

2.250 euro

Level 7

lire 7.500.000

3.250 euro

 

 

EDITORIAL TARIFFS

 

 

 

MAGAZINES

Magazines – up to 20.000 copies in diffusion.

Inside photo

80.000 to 200.000 lit

40 to 100 euro

Double page

120.000 to 300.000 lit

60 to 150 euro

Front Cover

300.000 to 1.200.000 lit

150 to 600 euro

 

Magazines of medium diffusion. - 20.000 to 100.000 copies

Inside photos

130.000 to 250.000 lit

65 to 125 euro

Double page

200.000 to 350.000 lit

100 to 175 euro

Front cover

400.000 to 1.500.000 lit

200 to 750 euro

 

Magazines with a high diffusion -more than 100.000 copies.

Inside photos

150.000 to 350.000 lit

75 to 175 euro

Double page

250.000 To 500.000 lit

125 to 250 euro

Front cover

600.000 to 2.000.000 lit

300 to 1.000 euro

 

Magazines with a very high diffusion - more than 800.000 copies

Inside photos

220.000 to 350.000 lit

110 to 175 euro

Double page

300.000 to 550.000 lit

150 to 275 euro

Front cover

800.000 to 2.500.000 lit

400 to 1.250 euro

 

DAILY NEWSPAPERS

The photographic market with the daily newspapers in Italy has been spoiled and depressed by the avialibility of too many "photographers" and agencies willing sell images at prices unjustifiably low. The prices are therefore actually unconnected to the real value given to the publication.

 NEWSPAPERS. from 100000 – 200000 lire (50 – 100 Euro) , BUT MANY national daily newspaper tend to continue to lower the fees (always under 100.000 lire – 50 euro) bringing them to unacceptable levels.

Add 50% more or less for photography taken at night.

 

LOCAL OR REGIONAL NEWSPAPER: - 30.000 to 100.000 lire (15 to 50 euro)

 

FEES FOR BOOKS

 This is when a photographer’s images are used for a book, a pamphlet, or other NON-commercial, NON periodical use. Are also of this fee category use as catalogues for exhibition.

 MINIMUM FEES EXPRESSED IN LIRE, EURO

– CROSS RATES ROUNDED – EXPENSES AND VAT EXCLUDED.

 

National edition - inside photos * 

Up to 7.500 copies

150.000 / 200.000 lit

75 / 100 euro

Up to 30.000 copies

175.000 / 225.000 lit

87.5 / 112.5 euro

Up to 50.000 copies

225.000 / 250.000 lit

112.5 / 125 euro

over 50.000 copies

250.000 / 300.000 lit

125 / 150 euro

* Inside photos: for full page, + 25%. For double page, + 50%.

 

National editions - front cover

Up to 7.500 copies

500.000 / 700.000 lit

250 / 350 euro

Up to 30.000 copies

700.000 / 900.000 lit

350 / 450 euro

Up to 50.000 copies

900.000 / 1.100.000 lit

450 / 550 euro

over 50.000 copies

1.100.000 / 1.500.000 lit

550 / 750 euro

 

 

FEES FOR RIGHTS OF USE

This is the average price applicabile when permission is given to use an image already in existence (typically in a photographers or agencies stocks) or to calculate the charge to be added to the creation of an image which is destined for advertising use.

 

LEAFLETS, BROCHURES, CATALOGUES AND FLYERS

 Up to 5.000 copies

Inside photo

200.000 to 300.000 lit

100 to 150 euro

double page

400.000 to 500.000 lit

200 to 250 euro

front cover

500.000 to 700.000 lit

250 to 350 euro

 

5.000 to 20.000 copies

inside photo

300.000 to 400.000 lit

150 to 200 euro

double page

500.000 to 600.000 lit

250 to 300 euro

front cover

700.000 to 900.000 lit

350 to 450 euro

 

20.000 to 50.000 copies

inside photo

400.000 to 450.000 lit

200 to 225 euro

double page

600.000 to 700.000 lit

300 to 350 euro

front cover

800.000 to 1.000.000 lit

400 to 500 euro

 

over 50.000 copies

inside photo

450.000 to 500.000 lit

225 to 250 euro

double page

700.000 to 800.000 lit

350 to 400 euro

front cover

900.000 to 1.200.000 lit

450 to 600 euro

 

 

ADVERTISING IN MAGAZINES

Images to be inserted as advertising in periodicals.

With this phrase we mean the right for which the client pays to use an image for the purpose of advertising in a space reserved specifically for that task. Such a cost is intended as a definitive price of the right of use for an image taken from stock or as an addition to the cost of production if dealing with a photograph created through an assignment.

These prices are not applied to very simple packshots etc. for which an agreement is made directly with the client.

 


ONE SINGLE PAGE, PUBLISHED ONE TIME ONLY, IN ONE MAGAZINE:

Rights of use per photo:

Trade magazines
200.000 - 900.000 lire (100 / 450 euro )

Magazines of medium diffusion
700.000 - 2.000.000 lire (350 / 1.000 euro)

Magazines with high diffusion
1.000.000 - 4.000.000 lire (500 / 2.000 euro)

 


THE PUBLISHING OF AN IMAGE FOR ADV. PURPOSES, SEVERAL TIMES, IN ONE MAGAZINE, 3 MONTHS LONG

 

Trade magazines
250.000 - 1.000.000 lire (125 / 500 euro)

Magazines of medium diffusion
1.000.000 - 2.000.000 lire (500 / 1.000 euro)

Magazines with high diffusion
2.000.000 - 4.000.000 lire (1.000 / 2.000 euro)

 


THE PUBLISHING OF AN IMAGE FORD ADV. PURPOSES, MORE TIMES, IN MORE THAN ONE MAGAZINES, FOR 3 MONTHS

 

Trade magazines
375.000 - 1.500.000 lire (187,5 / 750 euro) 

Magazines of medium diffusion
500.000 - 3.000.000 lire (750 / 1.500 euro)

Magazines with high diffusion
3.000.000 - 6.000.000 lire (1.500 / 3.000 euro)

 


THE PUBLISHING OF AN IMAGE, WITH ADV. PURPOSES, MORE THAN ONE TIME, IN MORE THEN ONE MAGAZINE, NO LIMITS, DURING A 12 MONTHS PERIOD.

 

Trade magazines
750.000 -3.000.000 lire (375 / 1.500 euro )

Magazines of medium diffusion
3.000.000 - 6.000.000 lire (1.500 / 3.000 euro)

Magazines with high diffusion
6.000.000 - 12.000.000 lire (3.000 / 6.000 euro )

 

NATIONWIDE ADVERTISING ON POSTERS – FLASH ADV. -

Rights of use for the use of images in publicity campaigns for posters (below 6x3 mt)

 

Nationwide coverage: 15 days:

2.500.000 to 4.000.000 lire

1.250 - 2.000 euro

 

Nationwide coverage: 30 days:

3.500.000 to 6.000.000 lire

1.750 - 3.000 euro

 

Nationwide coverage: 90 days

4.000.000 to 7.000.000 lire

2.000 -3.500 euro

 

Nationwide coverage: 180 days:

5.000.000 to 8.000.000 lire

2.500 - 4.000 euro

 

Nationwide coverage: 365 days:

6.500.000 to 10.000.000 lire

3.250 - 5.000 euro

 

DISCOUNTS WHERE THE USE IS ONLY LOCAL

Northern Italy: from 50% to 70% of the "national" price

Central and Southern Italy : from 40% to 60% of the "national" price

One city / region only: from 30% to 40% of the "national" price

 

STANDARD PRICE INCREASES FOR INTERNATIONAL DIFFUSION

Another European Country: Base price x 2

Extension to all European Countries: Base price x 3

Extension to only USA: Base price x 3

Extension to all of Europe plus the USA: Base price x 4

Worldwide extension: Base price x 5.

 

FEES IN DIGITAL SUPPORTS
OF IMAGE

 

We have some choice:

 

FEES FOR IMAGES ON CD-ROM, CD-I, PHOTO CD, and other digital supports OFF-LINE.

Rights are to be defined contractually with the client.

The images are intended as being of LOW resolution (longer side of maximum 640 pixels) and therefore usable only for a video screen.

Authorized duration: 2 years.

MINIMUM FEES EXPRESSED IN LIRE, EURO  – CROSS RATES ROUNDED – EXPENSES AND VAT EXCLUDED.

  

Up to 500 copies of CD

Photo supplied:

up to 9

10 to 50

more than 50

60.000

50.000

45.000

lire

30

25

22,5

euro

 

Up to 1000 copies of CD

Photo supplied:

up to 9

10 to 50

more than 50

90.000

80.000

70.000

lire

45

40

35

euro

 

Up to 5000 copies of CD

Photo supplied:

up to 9

10 to 50

more than 50

 
 

120.000

100.000

90.000

lire

 

60

50

45

euro

 

 Up to 10000 copies of CD

Photo supplied:

up to 9

10 to 50

more than 50

 
 

170.000

150.000

130.000

lire

 

85

75

65

euro

 

Over 10.000 copies of CD

Photo supplied:

up to 9

10 to 50

more than 50

 
 

250.000

230.000

200.000

lire

 

125

115

100

euro

 

 

PRICES FOR PHOTO CD – CD-ROM – etc –
IN FREE COPYRIGHT FORM*

And therefore conceived to be re-used without need of ulterior authorization (*This form of sale is STRONGLY ADVISED AGAINST by TAU visual).

MINIMUM FEES EXPRESSED IN LIRE, EURO  – CROSS RATES ROUNDED – EXPENSES AND VAT EXCLUDED.

 

Acquisition of files with side not longer than 640 pixels.

Fees listed by TAU Visual professional level – See description of levels.

Level 1

lire 70.000

35 euro

Level 2

lire 80.000

40 euro

Level 3

lire 100.000

50 euro

Level 4

lire 120.000

60 euro

Level 5

lire 170.000

85 euro

Level 6

lire 250.000

125 euro

Level 7

lire 350.000

175 euro

 

Acquisition of files with longest side not longer than 1280 pixels.

Fees listed by TAU Visual professional level – See description of levels.

Level 1

lire 100.000

50 euro

Level 2

lire 150.000

75 euro

Level 3

lire 200.000

100 euro

Level 4

lire 300.000

150 euro

Level 5

lire 500.000

250 euro

Level 6

lire 700.000

350 euro

Level 7

lire 1.200.000

600 euro

 

Acquisition of files with longest side superior to 1280 pixels.

Fees listed by TAU Visual professional level – See description of levels.

Level 1

lire 200.000

100 euro

Level 2

lire 350.000

175 euro

Level 3

lire 500.000

250 euro

Level 4

lire 700.000

350 euro

Level 5

lire 900.000

450 euro

Level 6

lire 1.200.000

600 euro

Level 7

lire 1.700.000

850 euro

 

 

 

FEES FOR USES IN
THE INTERNET

IMAGES TO BE USED FOR ADVERTISING PRESENTATION contractually defined with the owner of the site.

The price however is established by specific accord for secondary images, placed near or in the second level of hypertext.

(home page = 1st level – first remand = 2nd level; successive remand = 3rd level etc)

 

MINIMUM FEES EXPRESSED IN LIRE, EURO  – CROSS RATES ROUNDED – EXPENSES AND VAT EXCLUDED.

 

Images shown on home page

 

3 months

6 months

12 months

lire

1.000.000

1.500.000

2.000.000 lire

euro

500

750

1.000 euro

 

 

 

Image covering more than 1/2 the screen

 

3 months

6 months

12 months

lire

500.000

900.000

1.200.000 lire

euro

250

450

600 euro

 

Image covering less than 1/2 the screen

 

3 months

6 months

12 months

lire

300.000

500.000

700.000 lire

euro

150

250

350 euro

 

Image covering less than 1/8 the screen

 

3 months

6 months

12 months

lire

100.000

200.000

300.000 lire

euro

50

100

150 euro

 

Image in advertising banner

 

3 months

6 months

12 months

lire

300.000

500.000

700.000 lire

euro

150

250

350 euro

 

RIGHTS OF USE

FOR SPECIFIC USES NOT DESCRIBED IN PREVIOUS SECTIONS

 

Such a cost is intended as a definitive price for the rights of use of a stock image or ad a discounted price added to the cost of production if dealing with images created specially for the client in question.

 

FEES FOR STOCK AGENCIES

NB: Stock agencies have their own price lists variable according to their own internal policies.

See their relative lists.

 

Agenda / Diary

Front cover: - 400.000 to 600.000 lire (200 / 300 euro)

Inside: - 200.000 to 300.000 lire (100 / 150 euro --- 125 / 185 $)

 

Buy Out

Price to be defined separately each time. (Generally speaking, however, above 20 millions lire - 10.000 euro)

 

Advertising calendars

front cover image, or for the whole calendar: - 800.000 to 1.200.000 lire (400 / 600 euro)

With more images inside: 500.000 to 800.000 lire each (250 / 400 euro )

 

Commercial calendars without advertising scope

300.000 to 600.000 lire each (150 / 300 euro)

All the photos of calendar (12 photos) discount 10 - 20 %.

 

Playing cards

(one repeated image): - 200.000 to 350.000 lire (100 / 175 euro )

 

Credit cards / cheque book / telephone cards)

From 800.000 to 1.200.000 lire (400 / 600 euro )

 

Catalogue for art show

Front cover: - 400.000 to 600.000 lire (200 / 300 euro)

Inside cover: - 300.000 to 500.000 lire (150 / 250 euro)

Inside photo: - 250.000 to 350.000 lire (125 / 175 euro)

 

Shop window display (POP)

1.500.000 to 2.000.000 lire (750 -1.000 euro)

 

Crowner – shop counter display (POP)

1.000.000 to 1.500.000 lire (500 / 750 euro )

 

Post cards, greetings and christmas card

Rights 2 years

200.000 to 300.000 lire (100 / 150 euro) (exclusion for famous photographers).

400.000 to 500.000 lire (200 / 250 euro) if destined to postcards or greetings cards with an advertising motive.

 

Packaging for sweets or chocolate confection and similar

(Rights 2 years) - 700.000 to 1.500.000 lire (350 -750 euro)

 

Musical CD or Cassettes

(Rights for 3 years) - 1.500.000 to 2.000.000 lire (750 / 1.000 euro)

 

Lay Out

(Rights of use for an image on which a design or illustration is based - 200.000 to 300.000 lire (100 / 150euro)

 

T-shirts

500.000 to 650.000 lire (250 / 325 euro)

 

Photographic show

For any kind, but not if anthological of the photographer, price to be determined as a forfait.

For a single image - 200.000 to 400.000 lire (100 / 200 euro)

 

Photo Objects

(cups, plates, penholders, etc) - 300.000 to 500.000 lire (150 / 250 euro)

 

Packaging

(right two years)

Outside image: - 1.500.000 to 2.000.000 lire (750 / 1.000 euro)

Inside photos: - 600.000 to 900.000 lire (300 / 450 euro)

 

Advertising poster

(poster given or sold which demonstrate the logo of the sponsoring company) - 1.700.000 to 2.500.000 lire (850 / 1.250 euro)

 

Stand exhibition / offices

(Rights for the execution of a poster or panel prints to be shown exclusively at the inside of the stands of the client during the period in which fair is active).

400.000 to 700.000 lire (200 / 350 euro)

 

Shopping bags, wrapping paper, etc:

350.000 to 450.000 lire (175 / 225 euro)

 

Videocassettes

Front cover - 800.000 to 1.200.000 lire (400 / 600 euro)

 

N.B. In all cases in which there is a commercial use of an image the request of exclusive rights for a photograph brings an increase of around 25 – 35%. If the exclusive is limited to a particular sector (i.e. referred only to the sector in which the client operates).

The request for an absolute or total guarantee that the image cannot be used by any other client is a different situation, and the fee must bee agreed upon separately every time.

 

PHOTOGRAPHERS ASSOCIATE OF TAU VISUAL

DIRECT COMMITMENT TO CORRECTNESS

 

In defense of the client, the associates of TAU Visual are bound to respect code of ethics (Codice Deontologico) the firs of its kind to be effectively applied, since 1992 in the italian photographic sector, that indicates the concrete points in which a client may place his trust.

 

The TAU visual

CODE OF ETHICS

1) The client must always be informed of the recompense that the photographer will ask for his services and of the rights of use, publication or transmission allowed by such a recompense relative to the images produced from an assignment.

2) The photographic images must always be accompanied by sufficient indications to allow easy identification of the author and the correct use of the images.

3) The images supplied by the photographer must never be in contravention of the rights of others. If the photographer is perhaps aware of some restriction or impediment for which the image may not be used he is obliged to inform the client, either before or at the moment of consignment.

4) The photographic image must not be given – if there is a financial recompense involved – at the same moment to various different clients, unless a specific agreement has been reached with both clients.

5) The services of photographers must be carried out in respect of fair commercial competition. Each and every photographer is obliged to not under any circumstances supply services at prices which are considered below that necessary to maintain the activity and furnish the operator with a reasonable recompense. It is possible to concede to free use of services for exceptional motives but which must non in any case exceed 5% of the job carried out in a year.

6) The photographic materials produced on commission for a client must be conserved carefully by the photographer for the duration of time for which the rights of use has been conceded to the client, or if such an agreement has not been reached, for 10 years from the date in which the image was produced.
The eventual re-use of the images and relative fees if not agreed upon before in writing shall be decided with the client each time, it is needed.

7) The self promotional efforts of a photographer must be correct in respect to the truth and the work of other photographers.

8) The relationship with colleagues, models, actors, assistants, operators and suppliers in general must be conducted with the most complete human and professional respect.

9) All services supplied by independent photographers including the concession of rights, the sale of images etc. must always be correctly carried out on a fiscal level, with an invoice or receipt in line with the laws of the State. The photographers which operate on an employee basis are obliged not to exercise an activity in competition with that of the employer, as long as a prior agreement has not reached in an explicit sense.

10) With respect to the code of honour of journalists, the photographic image supplied to daily newspapers etc. must be respectful of the rights of individuals and groups and not be tampered with in a way which might give a false impression of the truth. The distortion of images destined with a satirical intent towards politics etc. is admitted on the condition that the manipulation has been clearly indicated to the client either on the back of the print or on the slide mount.

 

 

 

TAU Visual Associati - associazione nazionale fotografi professionisti

via Manara, 7 - I-20122 Milano - ITALY

tel. +39-02.55.187.195   tel. +39-02.55.187.321 --- fax. +39-02-54.65.563

 

 

 

 

 

 

 

 

 

 

The first distinction to make is between :

A) an image which
has to be created expressly
for the job in hand (committed works)

 

B) the acquisition for the rights of use to
an already existent image.